Cision PR Newswire, a leading global provider of news distribution services, announced on February 26, 2021, that it has acquired Brandwatch, a leading provider of social media listening and digital consumer intelligence solutions, for $450 million. Mike Butcher, a well-known technology journalist from TechCrunch, explained that the acquisition represents a significant move for Cision PR Newswire to expand its offerings beyond traditional PR and communications services and into the rapidly growing market for social media and digital consumer intelligence. Let’s check more details on Cision pr newswire 450mbutchertechcrunch
About Brandwatch
Brandwatch‘s technology allows companies to monitor and analyze social media and other digital channels to gain insights into consumer behavior, sentiment, and trends. With this acquisition, Cision PR Newswire will be able to offer its customers a more comprehensive suite of services that includes not only news distribution but also social media monitoring and analysis, audience insights, and influencer marketing solutions. The combination of Cision PR Newswire’s vast media distribution network and Brandwatch’s powerful social media analytics capabilities is expected to create significant value for customers and drive growth for the combined company.
Brandwatch is a software company that provides a suite of social media monitoring and analytics tools to help businesses better understand their customers and the conversations happening online. Founded in 2005 by Giles Palmer and Jonathon Dodd, the company has grown into a global leader in the industry, with offices in the United Kingdom, United States, Germany, Singapore, and Australia.
One of Brandwatch’s core products is their social listening platform, which enables businesses to monitor and analyze online conversations across multiple channels, including social media platforms, blogs, forums, news sites, and review sites. With this tool, businesses can track brand mentions, monitor sentiment, identify key influencers, and measure the impact of their social media campaigns.
Brandwatch also offers a suite of analytics tools to help businesses make data-driven decisions. Their AI-powered platform can analyze large volumes of social media data in real-time, providing insights on customer behavior, market trends, and brand perception. These insights can then be used to inform marketing and advertising strategies, product development, and customer experience initiatives.
In addition to their social media monitoring and analytics tools, Brandwatch also offers a range of other products and services, including audience insights, content marketing, and crisis management. Their clients range from small businesses to large enterprises across a variety of industries, including retail, finance, healthcare, and technology.
In 2018, Brandwatch merged with social media analytics company Crimson Hexagon, further expanding their capabilities in the social listening and analytics space. The company was later acquired by Cision, a global provider of public relations and marketing services, in 2021.
Overall, Brandwatch is a leading player in the social media monitoring and analytics space, offering powerful tools and insights to help businesses better understand their customers and make data-driven decisions.
Thoughts of Mike Butcher TechCrunch on this deal
Mike Butcher also noted that the acquisition comes at a time when social media and digital channels have become increasingly important for companies to connect with their customers and build their brands. With the COVID-19 pandemic accelerating the shift to digital, companies are relying more on social media and other digital channels to engage with their audiences and gain insights into their preferences and behaviors. By acquiring Brandwatch, Cision PR Newswire is well-positioned to help its customers navigate this changing landscape and stay ahead of the competition. Also read more articles on Magtrick.